Revisiting 'Dredd': What The Hell Went Wrong?

Almost exactly a year ago (okay, it’s been a little bit longer, this was meant to be done way, way earlier), Pete Travis’ ultraviolent comic book adaptation Dredd fell on its face harder than Rob Schneider in that video you just watched. Dropped into the notorious dead zone that is late September—it’s netherworld between summer blockbuster season and fall/winter awards fishing season—this is a movie that did practically no business at the box office. Even with a relatively modest budget of $50 million—which is practically nothing when it comes to a comic book movie anymore—the film only grossed $13 million in the US, for a total of $35 million worldwide.