“Shit’s about to get stabby.” That sounds like the kind of marketing campaign I would come up with, or at least how I would describe a movie I was trying to get a friend to go see. London Has Fallen certainly appears to know its audience, which is basically me, and this new NSFW TV spot is the pitch perfect way to get me to see your damn movie.
Seriously, I got nothing better to say that “shit’s about to get stabby.” If that doesn’t make you want to see this movie, you probably didn’t want to see this movie anyway. It picks up after Olympus Has Fallen but, you know, in London. And Gerard Butler stabs a bunch of dudes. Sold.
Then there’s, “I don’t know about you, but I’m thirsty as fuck.” So am I, Gerard Butler, so am I.
London Has Fallen hits theaters next weekend on March 4. Check out the gleefully stabby new TV spot below.